Meet Sarah Trimmer!

Sarah has worked as an intern and student assistant in The University of Alabama Athletics Marketing office for the past four years and has been instrumental to our team’s efforts of promoting our 21 varsity sports. Her dedication and commitment to the digital marketing efforts and love for the University makes her an excellent candidate.

Sarah has thrived as a digital marketing student assistant and she continues to seek out ways to grow professionally. She currently oversees the digital marketing and advertising efforts for volleyball, women’s basketball, and baseball – roles normally reserved for a full-time staff member. She also takes the lead in our football gameday event coverage and puts in countless hours on nights and weekend covering athletic events for our Olympic programs. Her contributions this season have helped our digital marketing team generate over 122 million impressions across Facebook, Instagram, and Twitter since July 1.  Sarah is heavily involved in our digital team’s goals of generating revenue through ticket sales, driving attendance through awareness and promotion, and telling the story of Alabama’s athletic events through social media.

Sarah has a strong drive in pursuit of her goal of working in the digital sports industry. Her initiative to find unique volunteer opportunities is impressive. She has helped the Southeastern Conference’s social media director at SEC Basketball Media Days, the SEC Baseball Tournament, and the SEC Men’s Basketball Tournament. She also represented Alabama in the annual Instagram Student Section competition for football and men’s basketball. This program organized by Facebook and Instagram gives hand-selected students at universities across the country a platform to showcase their social media talents each week.

Sarah is a great team member, strong leader, and has a servant attitude. She finds joy in the success of others and her peers love and respect her.